tag:blogger.com,1999:blog-101015742011-08-09T00:15:04.059-07:00Seeking an outlet for the constant onslaught of ideas and marketing flashes that threaten to take me away from the now -- a blog is born. The revolution is here. Marketing is not about manipulation, that's old school, it's about this: [create value -> communicate value -> exchange value]Doug Hudiburgnoreply@blogger.comBlogger411100tag:blogger.com,1999:blog-10101574.post-1129735938206054952005-10-19T08:26:00.000-07:002005-10-19T08:33:56.093-07:00

I'm very happy to announce that I've finally gotten a web site platform that fits my business goals. I've just re-built and re-launched MarketingPathway.com as a help site for small businesses, entrepreneurs, and marketing professionals.I love to help people work out their marekting issues. Hey, I'm a marketing geek at heart -- it's what I live for! So I decided to build MarketingPathway.com

Doug Hudiburgnoreply@blogger.com3tag:blogger.com,1999:blog-10101574.post-1125088366171267102005-08-26T13:32:00.000-07:002005-08-26T13:32:46.200-07:00

Mitosis: Onion Root Tip; Nomarski Optics Originally uploaded by dhudiburg. This is a cool image by one of my clients. Dave is a professor of histology and the founder and President of VisualHistology.com.We are testing out www.flickr.com as a viral marketing tool by leveraging these cool images!Here is the site:http://www.visualhistology.com

Doug Hudiburgnoreply@blogger.com1tag:blogger.com,1999:blog-10101574.post-1123825298905318312005-08-11T22:41:00.000-07:002005-08-11T22:41:38.926-07:00

This is quite possibly the best sales letter I've ever seen. For their target market, how could you do better? Product Factory, the #1 Product Creation, Marketing and Sales Resource on the Internet Of course, they have done an excellent job of creating a product with over-the-top value too. Hats of to Mitch and Micheal

Doug Hudiburgnoreply@blogger.com1tag:blogger.com,1999:blog-10101574.post-1119569095601914522005-06-23T16:24:00.000-07:002005-06-23T16:28:44.960-07:00

Marketing Best Practices Blog: The Power of a Penny - and Response Rates: "The other day I was reading an article in the DMNEWs about the power of a penny. Tad Clarke, the editor tells the story of how Columbia House increased the response rate to its advertisements and direct mail offers by simply repositioning their offer. Columbia House had a great offer. For only $1 plus 86 cents shipping

Doug Hudiburgnoreply@blogger.com1tag:blogger.com,1999:blog-10101574.post-1119455125721218362005-06-22T08:36:00.000-07:002005-06-22T08:48:09.593-07:00

Almost a year ago I got an email from my friend Patric Chan saying he was taking an all-expense-paid trip to Australia to meet with a new potential client. He sounded *REALLY* excited about this guy. You see, Patric is not only a sharp guy, but he is a committed student of personal performance and wealth creation. He not only learns the stuff, but he actually does it and has created a very nice

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1119454276402611862005-06-22T08:28:00.000-07:002005-06-22T08:47:33.796-07:00

Do you have insight to share that will help others bridge the modern mind/body gap, to create optimum health and wellness? If you have some experience and expertise on this subject, or have an association with someone who does, we want to help you reach our subscribers with a new series of articles.Our client, the Wild Divine Project, is compiling a series of Wisdom and Wellness articles as a

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1119122234818278392005-06-18T12:17:00.000-07:002005-06-18T12:25:48.613-07:00

I Interviewed Habiba Abubakar, a JV expert from ProfitDiva.com about some of the benefits of Joint Venture marketing and what might be holding small businesses back and keeping them from benefiting fromt this lucrative strategy.Wow, did she deliver a lot of information! Habiba came loaded with 10 limiting beliefs that cause small businesses to loose profit by avoiding joint ventures.You can

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1116359237293867592005-05-17T12:29:00.000-07:002005-05-17T12:47:17.303-07:00

As a marketer, you have probably heard the term "relationship marketing" but what does that mean exactly? In response to that question (as it was nagging at my brain) I've assembled a MyReplayNow.com presentation that digs into the strategic approach that I think works when it comes to relationship marketing.The old axiom is true, business is about relationships, but I think you will find my

Doug Hudiburgnoreply@blogger.com1tag:blogger.com,1999:blog-10101574.post-1115825030286102182005-05-11T08:22:00.000-07:002005-05-11T08:23:50.290-07:00

Here's your personal invitation to takepart in the largest research project everattempted on the Internet:I just got an e-mail from Ken McArthur,the co-founder of jvAlert. Ken has justlaunched the largest research project everconducted on the Internet and he wantsto give you some great incentives to help out. jvAlert members are a pretty amazinggroup of top-level Internet marketers andwhen they

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1115823071480926182005-05-11T07:50:00.000-07:002005-05-11T07:51:11.486-07:00

This went out by email yesterday, but I wanted to post it here for my blog readers as well:+++++++++++++++++++++++++++I want to share two of my favoritemarketing quotes with you because Ithink they do a fantastic job ofencapsulating the critical importanceof marketing for any business thathopes to grow and prosper.The first one is from Peter Drucker:'Because of the nature of business,it has just

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1115682886890885882005-05-09T16:52:00.000-07:002005-05-09T16:54:46.896-07:00

This is a great example of clear multimedia communication, AND a well thought-out argument against privatizing Social Security:Click here to view this prize winning flash movie...

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1115394013219739002005-05-06T08:40:00.000-07:002005-05-06T08:44:28.076-07:00

This is a great article posted by Fergus Burns, CEO of Nooked that adds some serious punch to the issues that Rok Hrastnik brought up in the audio interview I did with him.One key point that Fergus brings to the conversation is the value of RSS as a way to reach the media. RSS has a whole facet that is not only changing the way news is distributed, but also changing the way reporters collect

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1115133554010890622005-05-03T08:19:00.000-07:002005-05-03T08:19:14.010-07:00

This is a fantastic video that Jim Edwards just put out: Just Because... We could all use a little inspiration, and this is definitely inspiring. True too! Not to mention, a great example of how to do viral marketing right. Think Jim will get a little traffic from this? D

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1115132490225110052005-05-03T08:01:00.000-07:002005-05-03T08:01:30.226-07:00

Since I saw a live demo of Breeze two years ago, I've been intrigued by it. Macromedia has created the a very feature-rich application. Waaaay up there on the cool-factor scale. The BIG issue is price, somthing that Robin Good emphasizes in his article posted today: Breeze Is The Conferencing Tool To Beat - Robin Good's Latest News I also think this tool is a bit too complex and feature-rich

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1114532777213684962005-04-26T09:13:00.000-07:002005-04-26T09:26:17.213-07:00

I'm taking a brief break from writing a new sales letter for a client to post this. As I sat down to write the sales letter, I was hit with the very same issue that comes up every time I start a project like this: how do clearly define the needs of my audience.In the past, I've always tried to boil things down to the point where I have around three key needs for the audience I'm trying to reach.

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1114451796760845742005-04-25T10:56:00.000-07:002005-04-25T10:59:02.270-07:00

I recently had the opportunity to interview Rok Harastnik about the practical application of a new technology called RSS (really simple syndication) as a marketing tool in small business.I was amazed at the wealth of information that Rok provided about RSS. He is truly an expert in the subject, and it ended up being one of the most exciting interviews I've conducted.This is right on the cutting

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1113676714965959932005-04-16T11:38:00.000-07:002005-04-16T14:20:51.013-07:00

Podcasting And Vodcasting In Higher Education: How Disruptive Will They Be? - Robin Good's Latest NewsIn his blog today Robin Good continues the discussion of PodCasting (as well as VodCasting - which is video casting) and it's implications to the world of academia. In his article he raises some very provocative questions, some that may be hard for Universities to answer. One of his questions

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1113675881468241782005-04-16T11:11:00.000-07:002005-04-16T11:27:06.563-07:00

Jim Edwards just posted to his "I Gotta Tell You" blog about podcasting as it relates to the future of information marketing. I totally agree more. The convergence of MP3 broadcasting and the ever more ubiquitous portable MP3 player will lead to a brand new channel for direct marketers.How many of your have saved audio files in your "listen to these someday" folder? I have 15 or 20 top quality

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1113578329554078962005-04-15T08:15:00.000-07:002005-04-15T08:18:49.556-07:00

Robin Good does a great job of explaining how to susbscribe to RSS feeds in this article. The more I dive into RSS and use it, the more I realize how bad email sucks.

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1113577062148821802005-04-15T07:57:00.000-07:002005-04-25T11:01:03.016-07:00

Rok Hrastnik just released a free report on the business case for RSS syndication. Everyone who is even remotely connected to business communications and marketing should read this report. Believe me, you will be happy you did, RSS is already a MAJOR force in the world and the vast majority of people don't even know what it is.Rok does have a longer, and more comprehensive book that he sells on

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1113334656189956302005-04-12T12:37:00.000-07:002005-04-12T12:37:36.190-07:00

Audioblog.com I'm exploring a new publishing technology called PodCasting. It is a way to distribute audio files via RSS feeds. I'll keep the blog posted on how it plays out. D PS. The every helpful Robin Good posted to his blog using an AudioBlog feed. Thanks for another delicious breadcrumb Robin.

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1113258909801901742005-04-11T15:35:00.000-07:002005-04-11T15:35:09.800-07:00

In his blog post from 4-9-2005, (Marketer Against Corporation: The "Moral" Victory is No Question at All [MarketingStudies.net] Rok Hrastnik provides yet another Illustration of how individuals, armed with direct marketing know how and a reasonable network can beat a mega-big corporate marketing machine. We will see more and more evidence of the power of the individual to influence commerce in

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1113144166177582402005-04-10T03:56:00.000-07:002005-04-11T07:17:32.416-07:00

Those of you who have discovered the power of Informational Marketing, will enjoy this example. If nothing else, this quote from one of the marketing pieces at http://www.coconut-info.com will give you a chuckle. I love to see such solid and entertaining writing on a marketing piece.(If you don't know what informational marketing is, grab a copy of The Small Business Marketing Bible , you will

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1112974550968633182005-04-08T07:39:00.000-07:002005-04-11T07:18:27.346-07:00

I'm helping my friend Justin Shuxteau create a new application for a technology platform that he developed (he's a programmer).Justin's core technology basically makes telephone-to-computer applications easy and effective. He developed it for the transportation industry in an application that connects truckers to their dispatchers via cell phones. But he also wants to have a product that he can

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1112800181286315302005-04-06T07:58:00.000-07:002005-04-06T08:09:41.286-07:00

Many thanks to Derek Scruggs for emailing me to suggest that I try out WikidPad .This is a really cool tool for keeping track of all of the various bits of information I have to track.In less than a week (it took me several weeks to download and install it and start using it) of use, I feel that this is an indespensible tool for me.Now, instead of trying to track little details in my head, I just

Doug Hudiburgnoreply@blogger.com1tag:blogger.com,1999:blog-10101574.post-1112573686654107692005-04-03T16:51:00.000-07:002005-04-04T07:47:50.846-07:00

I really enjoyed David Hessekiel's article in the premiere issues of Worthwhile Magazine entitled "Cause and Effect.In it, he discusses the concept of cause marketing which is sometimes referred to as "doing well while doing good." Here is a nice review of the article if you are new to the concept of cause marketing (as I pretty much was).After reading the article I realized that the concept of

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1112453167476477602005-04-02T05:49:00.000-08:002005-04-02T06:53:31.063-08:00

I'm starting to figure out this blogging stuff.I'm feeling like a bit of a dork because it took so long to soak in, but I'm also happy to take comfort in the fact that almost everyone I talk to has no idea of what blogging is all about. I may be slow, but at least I'm faster than most of the people I know.Anyway...Here is what I'm getting about the whole blog concept:It's about Transparency The

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1109785538233989872005-03-02T09:44:00.000-08:002005-03-02T09:45:38.236-08:00

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.The phaonmneal pweor of the hmuan mnid. Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1109782785196362472005-03-02T08:57:00.000-08:002005-03-02T08:59:45.196-08:00

This will have your mouth hanging open in awe.Creativity at it's best:http://www.albinoblacksheep.com/flash/noises.php

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1108823403674151472005-02-19T06:30:00.000-08:002005-02-19T06:30:03.673-08:00

This is planning season. Actually, way past planning season in terms of marketing plans, but most people don't do their plans when they should, like say -- fourth quarter. I'm one of those people so self-riotousness is safely aside. Most people are so busy trying to wrap up year-end, that the idea of tackling a marketing plan in November or December is completely out of the question. One of

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1108664990020011422005-02-17T10:26:00.000-08:002005-02-17T13:11:37.006-08:00

What a tremendous response I had to the request I put out yesteday! Thanks to you, my manifesto proposal is now #1 at www.changethis.com in terms of populartity.I'm not exactly sure what happens now, I assume the folks at ChangeThis will be in touch when they are ready to produce a new manifesto. I will write it either way.Thanks again,DougPS. Comments about this and other posts are welcome and

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1108556281827811142005-02-16T04:16:00.000-08:002005-02-16T04:18:01.830-08:00

I have submitted a manifesto proposal to www.ChangeThis.com and would love your help in making it a reality.If you are not familiar with ChangeThis.com, I think you wouldreally like what they are doing. The depth and quality of informationavailable is amazing and they are just getting started!Please take a look at my proposal and -- if you want to see it written--vote for it.I think it is time

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1107087318498299122005-01-30T04:15:00.000-08:002005-01-31T07:48:50.353-08:00

I just read Seth Godin's new manifesto at ChangeThis.com. As usual, Seth cuts right to the heart of an issue that is symptomatic of what is wrong in business today. Doing better by doing less is counter-intuitive among US businesses, yet it is vital for real and sustainable success. My belief is that the idea of staying busy -- running as fast as you can -- grabbing every opportunity that comes

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1106755598661121292005-01-26T08:05:00.000-08:002005-01-26T08:06:38.663-08:00

Feeling a little out of touch when it comes to marketing technology? Accept it. Being a bit clueless and uncomfortable is the normal mind-state of today’s marketer. CRM, RSS, blogs, real time metrics, search marketing, micro-branding, customer experience management, six-sigma-joint-venture-brandspace-brainscramble… sheesh! Enough already! It’s just too much to process on an intellectual

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1106367366370168892005-01-21T20:01:00.000-08:002005-01-21T20:16:06.370-08:00

I previously posted a blog entry about my intent to start using wiki as a tool for collaborative development of a marketing plan with one of my clients. I must say... it's going swimmingly :-) Wiki is a perfect match for the way I like to think and organize information. It's easy to create hyperlinked pages that can act as buckets of information. Anyone on the team can edit the pages easily.

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1106323809995011682005-01-21T07:57:00.000-08:002005-01-21T08:10:09.996-08:00

One thing that wildly successful companies seem to have in common is a bias toward building and retaining excess capacity. This is a key success factor for marketers, no matter what business you are in. The fact is, you are unlikely to grow if your business isn't already set up to handle the growth. People and companies that operate at or near 100% of their capacity are setting up a situation

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1105731639584956552005-01-14T11:38:00.000-08:002005-01-18T10:57:54.370-08:00

The Washington Post's Mensa Invitational once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition. Here are this year's winners: 1. Intaxication: Euphoria at getting a tax refund, which lasts until you realize it was your money to start with. 2. Reintarnation: Coming back to life as a hillbilly 3. Bozone

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1105553786356641422005-01-12T10:16:00.000-08:002005-01-12T10:16:26.356-08:00

eBusiness Wales: from Butt Camp - Tom Antion Welshwalker kindly shares with us a spot on article from Tom Antion. Amazing to me that many of my clients still think a 'good looking' website is most important. Comon folks. Brochureware is sooooo old school. Communicate well. If pictures and graphics help, then use them, but FIRST communicate.

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1105541824999098682005-01-12T06:27:00.000-08:002005-01-12T07:00:23.513-08:00

I'm jumping in to two new technologies (at least new for me) this month: Wiki and Blog. Wiki: For those not familiar with the technology, wiki is an online collaborative medium. Users of a wiki can add and edit pages easily to a wiki website. I trying it out for three different applications. I'll be using a secure wiki this month to collaboratively develop two marketing plans with two

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1105507114581128972005-01-11T21:17:00.000-08:002005-01-11T21:18:34.583-08:00

Create value -> Communicate Value -> Exchange Value

Doug Hudiburgnoreply@blogger.com0tag:blogger.com,1999:blog-10101574.post-1105507008804466872005-01-11T20:45:00.000-08:002005-01-11T21:16:48.803-08:00

I was listening to an audio course today by Thomas Pierce in which he is interviewed by his brother Stephen Pierce and Rich Schefren. One of the comments that Rich Schefren makes is that many people say we are no longer in an 'information economy' but that we have now moved into a 'communication economy'. I must have missed class that day, but I was glad to hear of this monumental change. Plus

Doug Hudiburgnoreply@blogger.com0